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The Book Trade
This book is THE essential text for all Events Management students. Why? First, it is easy to understand and absorb, being constructed around the author’s 6E’s Event, Venue and Experience (EVE) Management Framework, namely; explore industry and market, engineer concept and experience, engage team and customers, execute concept and plan, evaluate impact and experience and evolve offer and operations. Second, it contains 87 key models (within the 6E’s Framework) that ALL Events Management students will need to be successful in their studies, setting them up for a fantastic career in the fast-growing events industry. Third, it broadens the definition of Events Managers, which the authors – in the new events paradigm – REFRAME as Event, Venue and Experience (EVE) Managers. Fourth, it is authored by academics (Chris Edger and Richard Oddy) who – between them – have nearly fifty years’ experience operating, teaching and writing within the leisure/events domain!
About the authors
Professor Chris Edger PhD is a shortlisted multiple author on retail and service leadership. The founder of the Academy of Multi-Unit Leadership and described as the UK’s ‘leading expert on multi-site retail leadership' – Chris has appeared on/written for media outlets such as C4 News, ITV, BBC News Online, Propelinfo, Telegraph, Daily Mail, Guardian etc. Previously Chris had a successful career in industry, incorporating many senior positions in UK and internationally owned multi-site service firms. Richard E. Oddy is an academic specialising in Sport and Event Management. He has published a number of book chapters and journal articles in these specific fields, and has over a decade of teaching experience at both undergraduate and postgraduate level. His established record of teaching and learning, and management/leadership in teaching provision led to him becoming a Senior Fellow of the HEA (The Higher Education Academy).