Franchising: How both sides can win


Franchising: How both sides can win

Chris Edger and Andrew Emmerson
Release Date:
Pages: 264
Published: 2015
ISBN: 9781909818606
Code
9781909818606
Price £19.95
Quantity

Franchising: How both sides can win

SHORTLISTED FOR CMI MANAGEMENT BOOK OF THE YEAR 2016

Thinking of buying a franchise, creating your own franchise or franchising a product more effectively?

'Franchising: How both sides can win' is packed with real-life case studies and key insights from the owners and operators of successful franchise systems (including Domino’s Pizza, Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps, Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc), this book is THE essential contemporary guide for aspiring franchisees or ambitious franchisors

Drawing upon the extensive academic and operational experience of the authors – Chris Edger is a multiple author on service-based operational excellence and Andrew Emmerson has led the growth of some of the most successful international franchise systems in recent times – this book provides comprehensive advice on how franchisors and franchisees can avoid potential elephant traps and lays out the key success factors that enable both parties to win.

Written in an informative, accessible style without abandoning any of its empirical rigour, this book is essential reading for ‘newbie’ franchisees and franchisors or for anybody working in franchising who wishes to drive outstanding performance.

Accessorize your purchase with these related items

Advanced Leader Coaching: Accelerating Personal, Interpersonal and Business Growth
Advanced Leader Coaching: Accelerating Personal, Interpersonal and Business Growth
£19.95
Effective Brand Leadership
Effective Brand Leadership
£22.95
Retail Area Management - Strategic and Local Models for Driving Growth
Retail Area Management - Strategic and Local Models for Driving Growth
£22.95
Inspirational Leadership - Mobilising Super-performance through eMOTION
Inspirational Leadership - Mobilising Super-performance through eMOTION
£12.99
Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers
Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers
£34.99

Text/HTML

Text/HTML