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The Book Trade
The aim of Libri Books is to be the imprint of choice for authors and readers addressing issues in professional/organisational development and management. Specific categories include: ‘The Business of Higher Education’, ‘Health Policy and Medical Training’ and ‘Management Policy and Strategy’. Libri Books are written primarily for members of ‘communities of practice’ which include professionals, consultants and trainers, as well as researchers and academics.
SHORTLISTED FOR CMI MANAGEMENT BOOK OF THE YEAR 2016
Thinking of buying a franchise, creating your own franchise or franchising a product more effectively?
'Franchising: How both sides can win' is packed with real-life case studies and key insights from the owners and operators of successful franchise systems (including Domino’s Pizza, Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps, Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc), this book is THE essential contemporary guide for aspiring franchisees or ambitious franchisors
Drawing upon the extensive academic and operational experience of the authors – Chris Edger is a multiple author on service-based operational excellence and Andrew Emmerson has led the growth of some of the most successful international franchise systems in recent times – this book provides comprehensive advice on how franchisors and franchisees can avoid potential elephant traps and lays out the key success factors that enable both parties to win.
Written in an informative, accessible style without abandoning any of its empirical rigour, this book is essential reading for ‘newbie’ franchisees and franchisors or for anybody working in franchising who wishes to drive outstanding performance.